This conceptual packaging project was created for Rocky Mountain Barber Company, aimed at crafting a high-end pomade that balances rugged and refined. I paired a sleek black glass jar with a stained wood lid to convey quality and masculinity, while adding warmth through natural textures. A laser-etched logo on the lid adds a tactile, elevated touch and remains one of my favorite details in the whole piece.

From researching label compliance and designing custom instruction icons to selecting typography that fits both the product name and the brand's tone, this project allowed me to explore multiple facets of thoughtful, brand-conscious design. I also styled and photographed the product using natural window light to keep things clean, minimal, and real.