This conceptual branding project was created for a fictional bakery called Ogden Sweet Eats, inspired by the unique charm of downtown Ogden, Utah’s historic 25th Street. I wanted the brand to reflect the street’s blend of historic architecture, modern flair, and fun, funky energy. I developed the logo and visual identity, then brought the brand to life across packaging, printed materials, uniforms, and even truck graphics.

From a playful menu layout to a custom invoice design, every element was made to feel cohesive, approachable, and just a little sweet, like a fresh cinnamon roll on a Saturday morning.